Who We Are | The Commerce Engine

We Help Brands Turn TikTok Into a Revenue Channel.

Commerce Engine was created to help brands move beyond social media marketing and build genuine revenue through TikTok Shop.

Rather than focusing on followers or views, we help businesses create scalable commerce systems powered by creators, affiliates and conversion-led content.

We combine strategy, creator partnerships and operational support to help brands launch faster and grow sustainably.

"Our mission is to help ambitious brands turn TikTok into one of their highest-performing sales channels."

Paloma Walder, Co-Founder of The Commerce Engine

Our Approach.

Diagnose before we build

Every partnership starts with understanding your business, audience and commercial objectives, and setting the positioning that guides everything after it.

Sell in many voices, not one

A single brand message broadcast at scale is the least efficient thing you can do here. We build many contextual versions of the same truth, for the audiences that convert.

Treat the platform as a set of levers

Creative programmes, seller tools and live commerce are performance levers, not a maze of acronyms. We use the ones that move your numbers and ignore the rest.

Leave capability behind

We train your team as we go, through hands-on guidance rather than best-practice theory. The aim is a brand that can operate here with or without us.

Meet the team.

The strategists, builders and operators behind the systems that help modern brands grow.

7 years

Inside TikTok, building its European sales and creative business.

50+ years

Combined leadership across media, technology and commerce.

Eric Janin

CO-FOUNDER - PLATFORM & GROWTH STRATEGY

Eric spent seven years inside TikTok, latterly as Head of Creative and GenAI Product Strategy for Europe, helping build the sales and creative functions behind its European business. Earlier roles at Netflix, Warner Bros., Skype and BlackBerry. He owns social commerce strategy here, turning what the platform makes possible into a growth plan that stands up commercially.

Paloma Walder

CO-FOUNDER - CLIENT & BRAND

Paloma has spent over a decade leading commercial growth and building partnerships on the brand side, which is where she learned what clients actually need from an agency. She owns the client relationship and the brand layer: creative direction, how the work looks and sounds, and making sure it stays recognisably yours.

Harald Stiller

CO-FOUNDER - TECHNOLOGY & OPERATIONS

Harald brings 25 years across IT audit, ecommerce infrastructure, systems integration and financial controls, in senior technology roles in banking, aviation and global technology businesses. He owns the architecture behind every client programme: shop setup, systems integration and the operational workflows that keep a shop trading cleanly as volume grows.

Chris Grey

CO-FOUNDER - COMMERCIAL & PARTNERSHIPS

Chris has spent 30 years in media and commercial leadership, building and scaling businesses through partnerships, governance and hard commercial discipline. He owns growth, partnerships and external positioning: where the business goes next, who it goes there with, and how it is understood by the brands and agencies it sells to.